Discover the decade-long story of Common Craft in this insightful book
Big Enough is about a saner, healthier approach to building a business from Lee LeFever, Co-Founder of Common Craft. In 2008, Lee and Sachi chose an unconventional path in business: a focus on not growing their company in traditional ways. They chose to be intentionally small and only pursue opportunities that balanced success with quality of life. A decade later, BIG ENOUGH tells their story and shares a refreshing philosophy of happiness, work, and life.
Buy the Book - Available in eBook and Paperback
From the back cover:
An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success
In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business—while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.
Lee takes you through the multiple business models they pursued—marketplace, digital product licensing, subscription services, distribution partnerships, and more—and offers his best tips for how you, too, can build a lightweight business that supports a life you love.
A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful.
Watch the Book Trailer
Read a sample chapter at the Big Enough Home Page
Advanced Praise for Big Enough
"A refreshing, personal guide to designing a business around the values that matter most to you. I found a lot to steal here, and I think you will, too."
—Austin Kleon, New York Times–bestselling author of Steal Like An Artist
"A practical business autobiography, approachable and useful."
—Seth Godin, founder of Akimbo.com
"If you are an entrepreneur with heart, you’ll love this book."
—Tara Hunt, author, researcher + founder, Phlywheel
"As the owner of a tiny online business, I wish I’d had this thoughtful and engaging book as a blueprint when I started out."
—Jason Kottke
About Lee LeFever
Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views.
Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife Sachi are Common Craft’s only employees.
Read a sample chapter at the Big Enough Home Page