Our Product is Explanation
All posts for “PR”
We've been lucky over the years. Our videos tend to speak for themselves and have helped to build a little buzz and help our brand without too much formal PR. But with the launch of the new site, we thought a little buzz would help get the word out about the our new direction. Below are links and excerpts from a few blog posts about the new Common Craft.
Todd Bishop, Geekwire News: Paper, Scissors and New Membership Model for Video Firm Common Craft
Seattle’s Common Craft video firm has... Continue Reading
A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine.
My big points came out (mostly accurately) as:
It's not about how something works, it's why anyone should care about
The script is really important, write it first
Keep it short
The article... Continue Reading
Dear SSPR,You have been sending me emails for months now, apparently from someone named Sarah who always has a "Story Idea:" for me. Since then I have asked three times (including a voicemail) to be removed from your distribution list. What happened today? I received another email from Sarah about another awesome "STORY IDEA". I've given up trying to stop your emails. You obviously don't care about my requests, or care that you're proving to me and a lot of others that you accomplish the... Continue Reading
I write that title with tongue firmly in-cheek. I do work with a couple of Fortune 500s, but Steve is reacting to the survey results that show that Google Results = Bad PR and referring to a case study I wrote a while back about using blogs to get better search results. He says:
Fortune 500 companies need to tear a page out of Common Craft's Google playbook. They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and... Continue Reading