If you’re the owner of a website, you know the power of search engines. If your website shows up high in the results, it means more visitors to your website. Unfortunately, it’s not easy. But, there are tactics you can use that help your website look more attractive to the search engines. These tactics are called Search Engine Optimization or SEO. Our new video provides a review of the basics of SEO. Watch it now.
This video, like most in our library, is available with voice-overs in... Continue Reading
I write that title with tongue firmly in-cheek. I do work with a couple of Fortune 500s, but Steve is reacting to the survey results that show that Google Results = Bad PR and referring to a case study I wrote a while back about using blogs to get better search results. He says:
Fortune 500 companies need to tear a page out of Common Craft's Google playbook. They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and... Continue Reading