This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Common Craft in Inc. Magazine

A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool.  I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products.  The article is now online and in the print magazine.

My big points came out (mostly accurately) as:

  • It's not about how something works, it's why anyone should care about
  • The script is really important, write it first
  • Keep it short

The article also profiles the video experiences of iPhone app company Smule, Kiva Systems and has a mention of our friends at WistiaCheck it out.