What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Video Transcript

You've seen the word, you've seen the web sites and you may even have one.  But have you ever wondered:  What's the big deal about blogs?

To make sense of blogs, you have to think about the news and who makes it. We'll look at news in the 20th vs. the 21st century to make our point.

In the 20th century, the news was produced professionally.  When news happened, reporters wrote the stories and a tiny group of people decided what appeared in a newspaper or broadcast. Professional news was mainstream: general and limited.

The 21st century marked the point where news became both professional and personal.   A new kind of web site called a weblog or blog came onto the scene that let anyone be a reporter and publisher - often for free.

As blogs became popular, they created millions of news sources and gave everyone an audience for their own version of news. Of course, we're using the word "news" loosely.  But really - isn't everything news to someone? 

With a blog...A business owner can share news about his business
A mother can share news about her family
Or a sport star can share news with fans
These people are all "bloggers".

How did this happen? Well, blogs made sharing news on the web easy.  Anyone with an idea can start a new blog with the click of a button and share news minutes later. Here's how blogs work.

Blogs are websites that are organized by blog posts - these are individual news stories, like articles in the paper. Bloggers simply fill out a form like this one to post a new story. With the click of a button, the blog post appears at the top of the web page, just above yesterday's news.  Over time, the blog becomes a collection of these posts, all archived for easy reference.

Also, Each blog post can become a discussion through comments left by readers. Blogs make the news a two way street.

But really, the fuss is not about how blogs work - it's about what people like you do with them that matters.

Let's say you have a blog about green living and outdoor photography.  It reflects your unique perspective.  This helps you build relationships with your readers and other bloggers with similar interests.

Speaking of relationships, bloggers often work together. In addition to comments,You'll read each other's posts, quote each other and link your blogs together. This creates communities of bloggers that inspire and motivate each other.

Whether it's their ease of use or the opportunities they offer, blogs have been adopted in a very big way. Since 2003, there have been over 70 million blogs created, each with it's own version of news.  So, the big deal about blogs is that they gave people like you the power of the media and created a personal kind of news that appeals to a high number of small audiences.

So, it's up to you - what will you do with this new power?  There is likely a group of people out there who want to hear what you have to say.

What it teaches

This video introduces the concept of a blog as a way for every person to have the power to share news and information. It includes:

  • How blogs are changing the idea of news in the 21st century
  • How blogs are created and organized
  • The role of blogs in bringing like-minded people together
  • How blogs facilitate conversation and networking


Features of Common Craft Membership

We wrote the book on explanation.

Learn More


Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

Explainer Network Image

Common Craft Custom Videos

We can help you get a custom video that explains your product or service. 

Contact Us


Question Graphic

Still have questions?

Go to FAQAsk Common Craft

Get new video alerts by email!