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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Augmented Reality - Explained by Common Craft

Today we're releasing a new video: Augmented Reality - Explained by Common Craft

Augmented Reality Video

We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone. 

By making this video about augmented reality, we're hoping to introduce you to something new - and something that could very well change the way you think about what's possible. 

Augmented reality has a classic explanation problem.  It's a pretty simple idea, but hard to explain with words.  Right now the geeks are excited about it, but for it to really become adopted and used - it needs a simple and compelling explanation in video form.  Hopefully we're helping.

A couple of notes...

You'll notice that this video is called "Augmented Reality - Explained by Common Craft".  We recently made the decision to move away from "in Plain English" tagline. Instead, we're working to build more brand identity through using our name in the title.

Thanks to William "Whurley" Hurley of Chaotic Moon Studios for his help in advising on the video.

If you like this video, you may also like some of the Social Media videos.