What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Lilipip's Latest Videos

Lilipip is one of the newest members of our Explainer Network of video producers and lately they've been pumping out some great videos for their customers. I'm highlighting a few below...

The first video is for Circle Street and as I told Jen at Lilipip, I really like the way they approached this video.  It's informal, fun and tells a story about a problem being solved.  It made the value proposition of Circle Street clear in one minute.  Take a look:

Second is a video for Adobe's eLearning Suite 2.  Another great video and one that highlights a different visual style and script.  This script is more oriented for elearning pros vs. the mass market, so it's a bit more technical.  What I really like is the visual animation style.  Notice how color is used to highlight the product in a mostly gray video. It also has a noir feel and matching music that gives it style.  Good stuff.

Lilipip, like all members of our Explainer Network, produce custom videos for organizations of all types.  Visit the Explainer Network page for more information.