What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Well, That's Encouraging

I care about you, dear RSS reader and when another one of you subscribes to Common Craft - it makes my day. Like so many other people, I keep tabs on the count of subscribers Feedburner provides because I think it's a good measure of salience. That's why I'm so encouraged lately.

The last thing I wanted in the recent migration to Drupal was to leave any RSS subscribers behind by not migrating their feed over to the new site. In trying to ensure this I spent way too much time obsessing over things I don't fully understand (atom vs. rss vs. rdf). In the end, I discovered something: Feedburner was only hooked into one feed. In fact, my wife and a couple of friends were subscribed to the non-feedburner feed. Ack!

With the help of Lyal, my Drupal guy and Boris, we redirected the old feeds into Feedburner - and for the first time saw the actual subscriber numbers. To my delight, the subscriber number doubled the first day and then quadrupled from the original over two days. For the last three days it's been mostly static, so I think it's accurate now. Last week I saw myself as a three digit blogger - this week, I'm four. It's like a gift from the Internet, sorta.

If you're new to RSS, read: RSS in Plain English.