What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Two Interviews - Art Heroes Radio and New Media Radio Hour

Over the past week I've been fortunate to have been interviewed by a couple of great folks. 

Art Heroes Radio with John T. Unger (about 1 hour)

John and I go way back.  Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity.  in the interview we talked a lot about the process of making a Common Craft video - what we think about and how we approach the ideas.  We also discuss our Explainer Network and working closely with those that some may call "competition."  I really enjoyed the time with John.


New Media Radio Hour with Rey Ybarra (about 30 minutes)

Rey Yberra is based in LA and has interviewed 100s of authors, business people new media pros.  Rey and I talked about the evolution of Common Craft and how we got started. We also talked about our goal of being a small company and looking for ways to scale our business without hiring a whole team. We also talked about why integrity is so important for a brand. Rey is a real pro and I really appreciate the interview. 


I really enjoy the interview format. If you like to interview me for your podcast or website, please just use the contact form to get in touch. Thanks.