From the description on the video page, this is:

A video that Saatchi Moscow created and produced for Google to attract more Russian people on GMail. 

Visually, it's a bit like our videos, but in a giant format.  Instead of pieces of paper, they are using giant pieces of pre-printed fabric.  The video is quite artful and well done. Isn't it funny too, that it's by Saatchi and Saatchi instead of Lee and Sachi?  

Thanks to Bruno for sending over the link!