What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Oh, THAT Kind of Video

The other day I was getting a haircut. Making small talk (it was a $15 haircut) she asks...

Barber: So are you going back to work after this?

Me: Sort of. I work from home.

Barber: Oh, that's cool. What do you do?

Me: Me and my wife make videos, in our basement. Well, I should say that we get paid to make videos.


Me: We have a little studio at home and we make short videos for businesses.

Barber: Oh, THAT kind of videos. I hear ya.

Me: No, no, no. Not THAT kind I swear. Our videos are instructional.


Me: I mean, our videos explain complex ideas in a simple way, using a whiteboard and paper.

Barber: Oh. So what are we doing with your hair today?