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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

NewsGator Rocks for RSS

So I'm just starting to use NewsGator for reading RSS feeds and so far I'm really impressed. I use Outlook to manage a lot of information and having the RSS feeds come into Outlook folders is key for me.

I haven't really tried that many alternatives, but it's surely the best I've seen so far. I think it takes us one-step closer to having an tool that makes RSS easy for the non-geeks out there.

If you're not sure what RSS is, go here.