What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: The Smart Grid Explained by Common Craft

Today we’re announcing a new video: The Smart Grid - Explained by Common Craft.
Watch it now.

The Smart Grid by Common Craft

This video is a bit of a departure for us, as it focuses on the electric grid that delivers electricity to homes and businesses in the US and is not about the Internet.

But the grid has a lot in common with the Web:

  • It’s absolutely essential to our modern work and home lives
  • It’s a network that works behind the scenes
  • It’s complex and not well understood by the public
  • Changes to it impact everyone
Indeed, we were drawn to this subject because the grid touches everyone in some way.  And, right now, the grid is in transition and becoming smarter and more efficient. We learned a lot in making it and hope that it will help you enlighten others.