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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Email Access - Explained by Common Craft

Today we’re announcing a new video suggested by our members: Email Access - Explained by Common Craft.

Email Access Common Craft
Email has evolved over the years. It used to live on our computers, but it now lives on servers and this evolution has changed how we think about email. This video highlights what these changes mean for the average email user. It teaches:
Basic email infrastructure: servers and email boxes
Why email is often safe, even when a computer is ruined
The difference between POP and IMAP email
Web-based email
Why email is now more accessible than ever
This video is part of our Technology series and is designed for helping educators explain the basic functions of the Internet. Check out the complete Common Craft video library.