What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Crowdsourcing Explained by Common Craft

Today we’re announcing a new video: Crowdsourcing - Explained by Common Craft


These days crowdsourcing is changing how we think about getting things done. This video follows the story of a person who discovers how a “crowd” of strangers can help him accomplish a goal. It teaches:
Why crowdsourcing is needed
How goals are accomplished using crowdsourcing
How crowdsourcing helps with speed, quality and cost
What motivates crowd members to contribute
How crowdfunding helps turn ideas into reality
This video title was suggested by Common Craft members and is meant to help students, colleagues and trainees understand an important and transformational trend. 
Book Update
The Art of Explanation is coming out on October 8th!  Soon we will receive the “page proofs” for the book, which are sent as hard copies and show how the pages will look in the finished product.  Reviewing the proofs are really our last step in production.  After that, it’s out of our hands. 
Become an Explanation Specialist
The book has had a big influence in how we think about Common Craft’s future.  We’ve come to believe that explanation is a fundamental and long neglected skill for professionals.  As you’ll see in coming months, we’re orienting Common Craft around this idea:
We want the world to be a more understandable place to live and work.  To do that, we need better explanations - and that’s Common Craft’s goal, to provide tools and resources for the growing number of explanation specialists.