What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The New Common Craft is Now Live!

It's true!  We just launched our new website and business. Here’s a quick review:

Common Craft is now a video subscription service. You or your organization can become a Common Craft member and have your own online library of all current and future Common Craft videos for use in classrooms and on the web.

Membership features include:

  • Instant access - your own growing library of Common Craft videos
  • Sharing tools - easily embed, display or download any video
  • Worry-free membership - no extra fees for features or views
  • Influence - suggest and vote on future video titles
  • First crack - be the first to see and show new video titles
  • Premium content - access members-only resources
  • Mobile - Web-based videos play on mobile devices
  • Languages - Most videos are available with voice-overs in 8 languages
We’re focusing on teachers, trainers, bloggers and businesses who need better ways to educate others.  Our members will be a big part of how we decide what titles to make in the future.
 
We'd love your help in spreading word.
We’ve set up a Sharing Center that provides:
  • Info, facts and figures
  • Embedding options for “The Common Craft Way” video
  • Images for blog posts
  • Our press release
  • Key pages on the new site
We're @commoncraft on Twitter and using the #NewCC hashtag.
 
Thanks so much for your interest in Common Craft.  Please let us know if you have any thoughts or feedback.  Cheers!