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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Jeremy's Whirlwind Visit

It’s been fun filled few days at Common Craft headquarters. On Monday Jeremy Wright arrived from the Great White North and spent a night here at the house before starting work at Microsoft. We met Nick Finck and Jordan Rule to see Star Wars Revenge of the Sith. I dug the movie and the company. Here's one of Nick's Pics.

It was cool to hang out with Jeremy, who I first met at the Northern Voice blogging conference. These days he’s eyeballs deep in his book on business blogging. He’s a great guy with lots of ideas and motivation. I’m looking forward to seeing the book for sure.

Yesterday was, um, frustrating. My connection to the Internet is through Comcast and it’s been flaky sometimes. When this happens I’m reminded about how much time I spend online. I honestly wonder sometimes if it’s a problem. The second my mind has time to wander, my first impulse is to get online. When it’s not there, it gets to me and I feel a bit helpless.

Obviously it's back- Yay!