What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Interview for IT Conversations by Jon Udell

Recently I spent some time with Jon Udell for an episode of IT Conversations.  Jon posted the interview today.  I just listened to it and nothing I said made me cringe, so I thought I'd share it here with you. :)

We talked about the evolution of the Common Craft format, different learning styles, off board brains and explanation problems, among other things.

Have a listen or download it on the IT Conversations blog post

Thanks a lot for the opportunity Jon! I think it came out really well.