What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Common Craft Story - A Presentation at Big Ideas Fest

Late last year I was invited to present at an event called Big Ideas Fest, which focuses on change and inspiration related to K-20 education.  My presentation, entitled "Viral to Valuable" was about 15 minutes long and appeared during a track of the conference called "Scale and Spread", which related to scaling and spreading an idea.  If you're interested in the Common Craft story and how we came to focus our business on video as a digital product, etc., I tell the story in this video:

To find more videos of presenters from the event, check out the Big Ideas Fest YouTube channel. To learn even more about the Common Craft story, see our About page.