All posts for “reputation”
Pew Internet & American Life Project: Rating systems Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as "reputation systems" are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this... Continue Reading
Manifesto for the Reputation Society Abstract: Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality. But we suggest the potential utility... Continue Reading
How to Manage Your Corporate Reputation Online Online discussion forumsâ€???commonly referred to as consumer generated media (CGM)â€???are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumersâ€™ opinions and experiencesâ€???for pre- or post-shopping adviceâ€???they are shaping the perspectives of millions of consumers globally. Good perspectives, and the author provides good advice for... Continue Reading
Follow the Yellow Brick Road to Loyalty This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying. We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environmentâ€¦ and lions and tigers and bearsâ€¦... Continue Reading
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