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Pew Internet & American Life Project: Rating systems
Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as "reputation systems" are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this... Continue Reading
Manifesto for the Reputation Society Abstract:
Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality.
But we suggest the potential utility... Continue Reading
Marketing Profs: How to Manage Your Corporate Reputation Online
Posted by: leelefever on March 24, 2004- 4:00pm
Categories: community, marketing, reputation, strategy
How to Manage Your Corporate Reputation Online
Online discussion forums�??commonly referred to as consumer generated media (CGM)�??are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences�??for pre- or post-shopping advice�??they are shaping the perspectives of millions of consumers globally.
Good perspectives, and the author provides good advice for... Continue Reading
The Yellow Brick Road to Loyalty
Follow the Yellow Brick Road to Loyalty
This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying.
We can no longer impress, cajole or delude our audience into remaining loyal. Today, our audience assumes we have great features and benefits and quality. And they assume that we have a positive image, competitive salary and benefits and a positive working environment… and lions and tigers and bears…... Continue Reading