What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Pentax Optio WP

Updated: So I meant to post this on leelefever.com, but it ended up here by mistake. I think I am going to post it there too...

I've been waiting for this day for, like weeks, ever since my last digital camera broke. I shopped around and decided to wait for a camera that I really wanted to come out. Amazon said it wasn't coming out until the 30th, but I called around today and found one.


I was looking for a tiny camera that would be good for traveling and looked at a bunch, but the clincher about the one I got is that it's waterproof. That, and it's only .9 inches wide, with 5 megapixels and a 3X zoom.

I've only had it for about 2 hours, but I'm pretty geeked out about the whole thing. It's about the size of a cell phone, maybe a little smaller. Keep an eye on the little picks on the left there will likely be a lot more soon...

Here's more info on the camera if you're interested.