What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

List of Business Blog Resources

Last week I needed to put together a presentation about how enterprises are using blogs, particularly in the context of learning/leadership development in larger organizations.

The links below were a bit of a dumping ground for anything I found- some are more relevant than others. Thanks to the folks who sent email and commented with input. If you have additions, please let me know... Enjoy!



Jeremy Wright, Ensight: List of Fortune 500s that blog:




Jeremy Wright: List of other businesses that blog:



GM Fastlane Blog




GM Fastlane Code of Ethics:



Ford Mustang Blog



Soulsoup- 7 strategies for elearning

Kathleen Gilroy, Otter Group: Winning the Race for Knowledge Worker Productivity (.pdf)



Jay Cross and eLearning



David Sifry- State of the blogosphere



Lee's Winning Weblog Elevator Pitch



Randy's Blog (Boeing)



Scoble's Corporate Weblog Manifesto:



Wall Street Journal: Blogs keep internet readers coming back



Six Apart: Standford Case Study



HP Exec blogs:

Rich Marcello's blog

All HP Exec Blogs



Ross Mayfield: Disney blogs and wikis



Kalsey Presentation: Weblogs- Threat or Opportunity



John Udell: Publishing a project weblog



IAOC Blog: IBM has 2800 internal blogs



Nev on: Financial times on Internal Blogs



Nev on: Intel CEO blogs internally



Interview with Michael Wiley, GM fastlane blog (Holtz and Hobson):



Interview with Scoble by Holtz and Hobson

Nev On: Forrester Vision of blogging



Info world: blogging behind the firewall



Corporatye Blogging: Six types of business blogs



Gilbane Report: Blogs and Wikis for the Enterprise

Fortune: Why There is No Escaping the Blog



Sifry: Corporate Blogging Graph



CEO Bloggers: ROI of Blogs



Pollard, Dave (2003a). Blogs in Business - The Weblog as Filing Cabinet. How to Save the World.



Pollard, Dave (2003b). A Weblog-Based Content Architecture for Business. How to Save the World.



Pollard, Dave (2004). Confessions of a CKO: What I should have done. How to Save the World.



Martin Roell: introducing blogs in medium and large enterprises (.pdf):



Martin Roell: Organisational Benefits of Personal Publishing



Bill Gates on Blogs and RSS



Michael Angeles Presentation in pdf: Supporting Knowledge Management with Blogs



Michael Angeles: Weblog as an information service in a corporate Library



D Keith Robinson: A Movable Type Intranet



Similar to Sifry's Blogosphere graphs: Email Adoption graph



Lawyer Blog Stark and Stark

Sun Microsystems- Blog Heaven

Northfield Construction

Stonyfield Farms