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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Corporate Weblog Pitch Winner

On April 26th, 2004, I won the Perfect Corporate Weblog Elevator Pitch Competition. The pitch had to be 50-160 words and convince a corporate decision maker to sponsor and resource a critical mass of weblogs in his/her organization so that their benefits can be demonstrated in a meaningful way.

THE PITCH:

First, think about the value of the Wall Street Journal to business leaders. The value it provides is context �?? the Journal allows readers to see themselves in the context of the financial world each day, which enables more informed decision making.

With this in mind, think about your company as a microcosm of the financial world. Can your employees see themselves in the context of the whole company? Would more informed decisions be made if employees and leaders had access to internal news sources?

Weblogs serve this need. By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company �?? context that can profoundly affect decision making. In this way, weblogs allow employees and leaders to make more informed decisions through increasing their awareness of internal news and events.

The post I wrote the day I won is here. Or read a final reflection.