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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video Conferencing Reviews

I’ve never used video conferencing other than a messing around with a camera on my PC. This being said, I think multiparty video conferencing has a bright future.

An example of “multiparty�? video conferencing is a group meeting online and everyone’s live-action face appears on the screen. Robin Good, someone I consider to be very informed in such things, put together a great review of the video conferencing market right now. Robin's reviews are focused on classroom applications and were posted in response to a discussion on Nancy's White's Online Facilitation list.