What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

What Videos Should We Make?

Our big transition is almost complete and we need your help.  The new Store is up, we're finishing up the last custom projects and now is the time to plan what videos we'll offer in the Store over the next year.  We have lots of ideas, but we really want to know what you think.

We want to make videos that:

  1. Help professionals and educators increase awareness and create change at work
  2. Have a positive impact on the Web

A good example of this is our video "Wikis in Plain English", which is part of our our Social Media series.  We've heard from schools, corporate training programs, individual professionals and bloggers that this video has helped them influence others. Ultimately, our goal is to make videos that have similar appeal.

Like our current videos in the Store, our future videos will be offered with these license types:

  • Individual (personal professional use)
  • Site (organizational use)
  • Free (non-commercial, online use)

So, what video subjects or themes would have a positive influence in your company or school? 

Another way to think about it... "My company or school would be better-off if people had a quick and easy way to learn about ______." 

If you prefer privacy, please contact us directly.  Thanks in advance!