What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Video Transcript

Bad things happen. And when they do, recovering can take time and money. Thankfully, we have help.

Let’s say you’re on a boat, when a wave comes from out of nowhere and knocks you into shark-infested waters. Events like this are difficult to predict, so the best thing you can do is have a way to recover quickly.

Now falling off of a boat is just an example. In real life, events like your home burning down can be devastating. Recovering from these events requires a lot of money. Money that most people don’t have. Thankfully, we have a way to recover from these big expenses. It’s called Insurance.

Let’s say your car gets caught in a storm. Suddenly you don’t have a car or the money to fix it. Without insurance, you might have to borrow a bike to get to work. But with insurance, you’ll have a way to get your car fixed or replaced.

It sounds too good to be true, right? Well, insurance comes with costs. To be protected, you buy it from an insurance company. When bad things happen, the company will help you recover by paying some of the expenses.

Here’s how it works. To get insurance, talk with an insurance company about the things that are important to you. These are usually things like your health, your car, your home and  your family. You’ll set up a plan or policy with the company that outlines how insurance will help when something bad happens.

For instance, a policy might outline when and how much an insurance company will pay when your car is wrecked, your home id flooded, or you can’t work for a period of time. There are even policies that outline how your family will be protected if something happens to you. Insurance policies are very specific. It’s important to understand exactly what a policy covers.

To have this kind of protection, you’ll pay the insurance company over time. Even if you’re healthy and your property is safe, you’ll still pay on a regular basis. These payments are how insurance companies can afford to cover people like you.
Here’s what I mean. You are one of thousands who are paying the insurance company on a regular basis. The company takes this money and pools it together. When bad things happen to policy holders, the company has enough money to help them recover as outlined in the policy.

Of course, this means you may pay for insurance your whole life and never use it. Before you question the value, remember that insurance covers the big expenses caused by things that are out of your control. Without insurance, these things can come along and take away your hard-earned money.

Insurance is an important part of being responsible with your money and property. Talk with a company you trust about what’s important to you. Take the time to ask questions, read the fine print and compare policies. Insurance won’t keep you from falling in, but it will help you recover more easily when bad things happen.


What it teaches

Insurance is an important part of being financially responsible.  This video highlights the risks of not having insurance and how it works to aid in recovery after something bad happens.

  • How unpredictable events can create financial problems
  • How insurance aids in the recovery process
  • How policies work and the costs involved
  • Why paying for long-term protection can make sense

Features of Common Craft Membership

We wrote the book on explanation.

Learn More


Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

Explainer Network Image

Common Craft Custom Videos

We can help you get a custom video that explains your product or service. 

Contact Us


Question Graphic

Still have questions?

Go to FAQAsk Common Craft

Get new video alerts by email!