What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Social Media and the Workplace - Explained by Common Craft

Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft.  

Social Media Workplace Video

As so many of you know, Social Media and especially sites like Facebook and Twitter are changing the way that organizations think about external communication. Our goal with this video was to help organizations see how the environment is changing and highlight what they can do to be a productive part of it. This video uses an example that highlights a reaction to a crisis, but the message is meant to be applicable to any situation.

Like all Common Craft videos, this video was produced with educators and influencers in mind. It can be licensed for educational and corporate use.

We’d like to thank a few folks who gave us feedback on the video along the way. Jake McKee, Bill Johnston, Chris Brogan, Julie Szabo and Darren Barefoot, among others.

Watch the Video.