What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Teaching Social Media?

As you may know, we've published a number "in Plain English" videos over the last year or two that are related to Social Media.  Taken together, there are 9 of them on subjects from Wikis to Twitter.  We've learned along the way that:

1) Professionals like you find these videos useful for introducing social media concepts to others.
2) You would prefer to use "Presentation Quality" versions that are downloadable and look great on screens of all types.
3) You love quantity discounts.

To serve all these needs, we've created the Social Media 9 Pack, which offers all 9 of our Social Media videos for the price of 7 videos.  For individuals, that's about US$132 for all 9, for 3 years. Of course, the same videos are available as a "Site License" for entire organizations as well.

You can purchase and immediately download the 9 pack via our Store. Here's what it includes:

Social Media 9 Pack (9 for the Price of 7)