What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Speaking at the Texas Library Association Conference

It's true. Sachi and I are attending the Texas Library Association Conference in Austin, April 12-15th.  I will be presenting on Thursday the 14th at 2pm and my talk is called "The Art of Explanation - in Plain English". I hope you'll come.

TLA Conference

This will be our first library conference and we're really excited to meet people like you and take it all in.  Librarians are among our most dedicated fans and this conference is one of the biggest events in the library world.  If you're going to the conference, leave a comment or contact us - it would be great to meet face-to-face.