What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Request for Testimonials or Quotes

We're getting close to rolling out a new and improved version of
CommonCraft.com and I have a favor to ask. We're planning to include testimonials in the new design. These are short quotes that will display the names (and organization names, if desired) of the people providing the quotes. 

While all testimonials are welcome, short quotes of 150 characters or less would be perfect (about the size of a Twitter update.) Just a few words about our videos, how they're used, results, etc.  Here's an example:

"Common Craft videos have helped me save time by getting everyone on the same page"

I feel a little funny asking, but we
don't often know how the videos being used and by whom.

A couple of things to remember:

  • Honesty - we are looking for quotes from people with real experience with our vidoes
  • Contact Info - If you provide a quote, please include information for contacting you
  • Our focus is education and training, so quotes from professionals in this world are much desired 

How to Share:

If you'd prefer to share a testimonial privately, please use our contact form.

If you don't mind sharing your experience with the world, that works too.  A few ways:

  • Write a review on our Facebook Fan Page  
  • Twitter It with #commoncraft
  • Leave a comment on this post.

Thanks so much for helping us with the new design!