What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Proposition 8 Video - NOT Common Craft

California's controversial Proposition 8 is back in the news, which means a fresh round of people asking if we made the video on You Tube that supports the ban on gay marriage. Though the video could be confused for a Common Craft video, it's not.

Let me be as clear.  We would never, ever make such a video. Aside from our own views on the subject, we recognize that dealing in polarizing political issues is not good for our business. Our goal is to be as unbiased as possible and make videos that appeal to largest possible audience.

Please don't feel the need to contact the person that made the video.  We've been in touch multiple times and he is well aware of our position.  In fact, he agreed to remove the "in Plain English" title to help avoid confusion. Part of my motivation in writing this post is to make sure that if anyone searches for "Common Craft" and "Proposition 8", this post will help them understand the situation.