What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Digital Literacy and Why It Matters

We just released a new video that explains Digital Literacy in about 3 minutes. It was the most requested title by Common Craft members. 

 
About the video: Literacy comes in many forms. As the adoption of computers, mobile devices and the Internet has grown, digital literacy has become more important than ever. This video will help your audience understand the potential of digital literacy in our societies.  
It teaches:
  • Why literacy matters
  • The basic ideas of digital literacy
  • Why digital literacy is becoming a requirement 
  • How digital literacy impacts all parts of life
  • The potential of working towards digital literacy in societies
We’re quite fond of this video, partly because we are such big believers in the power of digital literacy. In fact, a big goal of our work is to increase digital literacy by explaining technology in an understandable way.
 
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