What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Copyright and Creative Commons

Today we’re announcing a new video: Copyright and Creative Commons - Explained by Common Craft.

One of the exciting things about having Common Craft members is working with them on ideas for future video titles. We provide them tools for suggesting and voting on future titles and this idea came directly from the members. Yaay!

About the video:

This video tells the story of a photographer who learns the basics of copyright law and creative commons licensing. Her story highlights the role each can play in helping creators protect and share their work.  It teaches:
• Why copyright law exists
• How to copyright a creative work
• Creative Commons licensing basics
• How both copyright and Creative Commons licensing can help creators
• Rules of thumb for using licensed work

A few photos from behind the scenes:

Sachi Cutting

Materials ready to shoot

Everything on deck