What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Apps Explained by Common Craft

Today we’re announcing a new video: Apps - Explained by Common Craft
 
We hear so much about apps today that it’s easy to think about them being a fundamentally new phenomenon, but the truth is that we used apps or “software applications” long before mobile phones.  This video explains what caused apps to evolve and what new systems are in place that are making them so popular and useful today.
 
It teaches:
 
  • The big idea behind applications and how they work with computers
  • The role of “platforms” and how they have changed thanks to mobile devices
  • The evolution to smaller, cheaper apps that become collectible
  • The role of online marketplaces for marketing and distributing apps
  • How apps are now becoming a part of browsers, social networks and game systems
 
This video is aimed at educators who teach technology and is related to other Common Craft titles that focus technology and mobile, like: