What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

A Look Inside the Membership Area

Our members use a version of Common Craft that is private and purpose-built for putting our videos to work.  Below we've provided information that will help you see what it's like inside.

Quick access to videos organized by category:


Each Video Page Has Stats, Categories and Tools:


You Can Change Video Player Sizes to Fit Your Site


Or Download Videos in Multiple Formats:


Members Suggest and Vote on Future Titles:


The site and videos work great on iPhone, iPad and Android devices.



Ahh, good times.  Want to check out the pricing plans? You could also meet some members. They're nice.

Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

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