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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Google Look-Ups

As you may know, the Google search box can take you directly to some resources, based on the words you use to search. These are called look-ups. A couple of basics:

  • define: (insert word) will take you to a page of definitions
  • link: (insert domain) will list all the pages linking to that site
  • Entering an address (street and city) will provide Yahoo!/Mapquest Maps at the top of the page.


Aaron Swartz recently posted a list of new look-ups. These are pretty handy, in my opinion...

Google has added more search by number features:

  • Area Codes, e.g. 650, bring up maps.


  • UPC codes, e.g. 073333531084 or 036000250015, bring up some information about the product.



  • Flight numbers, e.g. usair 50, provide links to flight tracking



  • Vehicle ID (VIN) numbers, e.g. JH4NA1157MT001832, link to a CARFAX report on what kind of car and its status.



  • U.S. Postal Service tracking numbers link to package status.


Via: BoingBoing