What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Financial Basics Video Pack (6 videos, 15% off)

Videos in our "Money" category have been a focus for us this year and we're excited to announce a new pack of six video called the "Financial Basics Pack."  Packs are groups of Common Craft videos that can be purchased together for a 15% discount. 

Financial Basics Pack

The Financial Basics Pack includes videos on the topics below. You can watch them all on this page.

This video pack is for educators and influencers who need better ways to teach financial responsibility.  The videos can be licensed for use in classrooms, in learning management systems (LMS), on public-facing websites, etc. If you see an opportunity to use these videos for your school, business or website, learn more about licensing here, or contact us

Other packs include: