What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Explainist.com - Where Did You Go?

By the time I discovered the blog at Explainist.com, it had gone dark.  The authors "Tom" and "Dave" had covered Common Craft , Scott McCloud's work at Google and a host of other explanation-related topics since January of 2007. Now the blog has sat unused since September 4th. 

I'm writing because I hope Explainist.com will come back.  I've tried to find the owner of the site, but the WHOIS lookup only shows the host's name.  I even thought Tom and Dave might be the Tom Crawford and Dave Gray from VizThink and Xplane (respectively), but they don't claim credit either.  

Tom and Dave, if you're listening, please consider cranking up Explainist.com again.  There are lots of great things happening in the explanation world and we'd love to see your blog help cover it all.