My friend Ryan Turner has new blog called The Glades and has posted an interesting post about Pattern Breakages. I've worked with Ryan for about a year now and he's an experienced user researcher, a brilliant poet and an all around great guy. Here's a quote from the post linked above. I like the idea of surprise being an incentive, but I think it's a fine fine line to walk: Behavioral psychologists have shown that inconsistent reward is the most powerful reinforcer of behavior. So if you... Continue Reading