What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Blue Flavor is Open for Business

Congrats to my friends and fellow Seattle guys Blue Flavor for getting their new company off the ground. From their site:

We're four guys with a zeal for simple, clear and effective communication and creating lasting interactive experiences.

We’re big picture thinkers, Web and mobile architects, user advocates, writers, speakers and well-respected experts. We're also fairly regular folks who think technology should work for people, not the other way around.

 

Blue Flavor is: Brian Fling, D. Keith Robinson, Matt May, Nick Finck. See the bio page.

We're expecting big things! No pressure! I dig the little blue leaf icon.