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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Upcoming Call with Andy Wibbels of EasyBakeWeblogs.com

Andy Wibbels of Easy Bake Weblogs has asked me to participate in a call in his series of "blog conversations". We'll be talking about how the weblog world listens, partially based on this post. The call happens tomorrow (Tuesday) night - sorry for the late notice.

Here is the information as posted on EasyBakeWeblogs.com:

This time we are talking to Lee LeFever from Common Craft - a blog about social design for the web. We'll be talking about:

How the Weblog World Listens

What enables a blogger to hear so well?

Why can bloggers listen better than others?

Why does this matter and how can it impact your business?

Tuesday May 24th @ 7:00 EST

1-858-400-4040, PIN# 60657


The call is open to anyone, so please do call in and participate. Big thanks to Andy for giving me the opportunity...