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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

I'm so honored

It's a big day at Common Craft headquarters. Today this site received it's first wave of good ole trackback spam. I'm surprised it took so long and I seem to be very popular among the comment spammers.

Maybe I'll do some of the things in this article to prevent it. MT Close 2 has helped me immensely by allowing me to easily close comments (and trackbacks more recently) to older posts.

From the article linked above is an interview with a comment spammer, Sam. It provides an interesting look at the motivations and mind of the spammer. When this guy isn't spamming, I bet he's hunting endangered animals and farting in elevators.