I’m always trying to figure out the best way to finish that introduction…lately because it’s time for new business cards. How do I answer that question the best way? So much rides on it sometimes.
Common Craft used to be “online communication planning�?, and but it sounded too formal or stuffy or something. Then I went to “online community consulting�?, building on my previous job. Then I realized that “community�? doesn’t sell.
Right now, it’s “social software consulting�?, which is how I introduced myself last week. I like it, but it’s a little misleading for some people. I am not a programmer or developer, so to say “social software consulting�? sounds like I consult regarding the software, like technical consulting. The software is only a tool for me- what I consult on are the ideas and concepts. I don't do code.
Lately, I’m into a new title and it’s feeling good. What Common Craft does is “social design for the web�? and I am a “social designer�?.
I’ve learned over the last year that I really enjoy the conceptual design process. I love taking an abstract idea for bringing people together and translating it to the web. I love introducing companies to new opportunities to use social software. I love designing mockups of socially-based web sites. I love finding ways to solve old problems using new social tools.
I honestly get excited about this stuff and feel comfortable doing it, so for now I’m a social designer.