Weblog as Online Community Management Tool

By leelefever on September 29, 2004 - 9:32am.

Recently I wrote about the differences between weblogs and message boards inside online communities. In the comments of that entry, a reader asked for more information about the best uses of the resources inside an online community. This entry is focused on the weblog as an online community management tool.

Aside from participation in discussions, the community manager often needs a consistent and accessible place to have an independent voice to relate community news and information. Below you will see how a weblog may be used to fill this need.

Making the fit…

  • Weblogs are built for the purpose of an individual (or small group) presenting news and information to a larger group. Inside an online community, a weblog is a better fit than a message board topic (i.e. Announcements) for relating information to the community. Weblogs are built for news, message boards are for discussions.

  • With the community manager having complete control of the weblog, they can use it to develop a stronger voice in the community without interfering with the discussions. The weblog becomes a representation of the manager’s thoughts and interests, which can help develop trust and culture more quickly.

  • The addition of a weblog is more than adding a new tool to the community, it is adding a new way of communicating. With a different format, locus of control, voice, etc. it adds something completely new to the mix, which can help members understand why it’s needed, why it’s different and what it’s for.

Managing the Community…

  • Weblogs can be used by a community manager to point to specific discussions. This allows the manager to recognize and link-to examples of best practices and discussions that represent the community’s focus.

  • Members may be motivated to post effectively by seeking to be recognized on the manager’s weblog.

  • As communities are forming, the manager’s weblog can be a cultural touchstone by telling the story of the community as it happens. The weblog can be used to illustrate “how we do things around here”.

  • The manager’s weblog can become a place to find a snapshot of the most interesting discussions, news and events. New and returning members can use the manager’s weblog as a starting point for getting back into the flow of the community’s discussions and events.

Organizing and Presenting…

  • Thanks to weblog categories, the manager can post a wide variety of subjects and still provide an archive of community information in an organized format. Some categories may include: Favorite Discussions, Community News, Personal, Events, Support Questions, Best Practices, Humor, Relevant Articles, etc.

  • The weblog’s consistent organization with the newest post at the top of the page can ensure that members have access to the most pertinent and timely information without having to navigate discussions.

Community Adoption and Startup...

  • In times when member participation is slow or non-existent, the manager can still provide content to members through the weblog.

  • When a new online community is starting up, a weblog by the community manager can jump-start interest and provide a voice that relates the values of the new community.

Like the previous post, I present these thoughts for your consideration and feedback. Do you see these points as opportunities? What did I miss?

Soon, we’ll talk about the opportunities to allow members to create their own weblogs inside online communities and what kind of communities may develop around these new resources.

Great help on community

Great help on community management. I just got a job as web mgr. and trying to figure out ideas to implement. Keep posting I will keep reading.
Tks

what exactly IS community

what exactly IS community management???

Weblog as Online Community Management Tool

That is a very good idea and an awesome perspective. Good post - gets me thinking.

Weblog as Online Community Management Tool

I get it now Travis!
I like the idea of giving readers quick links into the wiki so that they can access an a number of related resources that I can manage as the site owner.

Originally I was thinking the opposite- that wiki entries would be blogged (which is likely working somewhere too).

Weblog as Online Community Management Tool

the bliki is good idea for combining forums with blogs

and a Bryght or Drupal site with forums + blogs maintained by a site mom is also a good combo to realize this

more at:
http://www.bryght.com/node/view/105

Weblog as Online Community Management Tool

Great post, Lee -- useful and thought-provoking. Keep those insights coming!

Weblog as Online Community Management Tool

Have you considered how Manila works? The home page is a weblog, and each weblog entry also begins a discussion in the forum section of the site.

I think this is a good way to combine the features of a weblog and discussion.

Weblog as Online Community Management Tool

As always, well thought out points. I find that our faculty exposed to blogs ask this question almost right off the bat. Discussion boards are something that have as a familiar frame of reference, while blogs are new beasts.

For a new project with four focus groups, we are weaving together blogs for each group to have as an info hub, a wiki for collaborative space, and a discussion board for things such as small online activities, "virtual" guest speakers, or activities related to workshops. It's just getting off the ground, but all are subtly wired together with RSS.

http://graphite.mcli.dist.maricopa.edu/plone/

However, I spend too much time addressing spam on all 3 ;-) For the future, I may be looking at one system such as Plone.

Weblog as Online Community Management Tool

Crikies! I was thinking plone when I typed the URL.. it SHOULD be:

http://graphite.mcli.dist.maricopa.edu/ocotillo/

Weblog as Online Community Management Tool

Dave,
Thanks for the thoughts on Manila. I do think that the blending approach can be valuable- and we'll see more of it. For some instances though, I think having the resources be distinctly different can be a key to building on the strengths of each.

Alan,
It sounds like you're doing some interesting things with the different resources. I'd be interested in how you're using the wiki along with blogs and discussions boards. I've always thought wikis (in that instance) could be used to organize the valuable information that flows out of the other resources. I'm going to have to check into Plone. Thanks!

Weblog as Online Community Management Tool

Lee,

The mixing of a wiki and a blog is actually happening in the form of a new tool called a bliki. They give the ability to give structure to data while allowing the reverse chronological display along with robust commenting system. They're really good at creating a single tool for collaborative environments where the blog entries are going to be closely tied to or will actually become part of the final product. Examples would include software documentation, bug listings, or a blog that will become a source of history and needs to be rearranged into the proper "context" via structuring once the entries have been recorded.

The best way I can think of them is like having a wiki's "Recent Changes" page that more closely resembles an actual blog instead of just a list of changes.

Weblog as Online Community Management Tool

Interesting Travis. I've not messed with wiki and blog combinations much. I have seen how SocialText does it, which confused me a little.

I do like the idea of a different ways to handle "recent changes".

Weblog as Online Community Management Tool

It actually took me a few days to wrap my head around the concept as they seem so disparate. The kicker is to have a "front page" or "blog" flag on an entry. If that's not checked it doesn't show up in the blog.

The idea is you create an article on the Presidential debate, like you've been doing all along during the campaign. When you mention John Kerry, you say something like this:

Tonight Senator [[John Kerry]] crossed swords with President [[George W. Bush]]

John Kerry points to an internal page that contains a list of all of the stories you've posted about him, as well as links to his campaign web site, his Wikipedia entry, and other relavent info. The same for Dubya. Neither of those subsequent pages are marked as being blog entries, so they never make it to blog view of the site.

More along the lines of our sites, we could post something like this:

Today the nation's newspapers created [[RSS Feeds]] for their daily news. I'm glad they finally caught on...

The "RSS Feeds" page could be an explanation of what an RSS feed is, along with links on how to use them, etc.

I guess the best way I can describe it is that a bliki creates a blog with a running "documentation" of the site. That's the info that's not necessary for the entries to be understood, but can help put them in a better context. In the role of community building that this post originally started out on, they're useful for easily referring to existing "common knowledge" so the new members can easily get up to speed without the old members having to read through a full description of the annual food drive's significance.

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