What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Social Origins of Good Ideas

The idea from this paper by Ronald Burt is that people who participate in a number of groups or networks are exposed to a wide variety of perspectives and ways of thinking.

By virtue of this exposure, these same people are able see holes across groups and find new ways (new ideas) to bridge the holes. This often results in innovation.

I've only read about 1/2 the 58 page .pdf, but I highly recommend it.

Clay at Many-to-Many has a little more on it:Many-to-Many: Social Origin of Good Ideas