What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Clay Shirky on Public Links- and me on Furl

Many-to-Many: Social link management

Clay provides a short rundown of some of the sites out there offering link management services. I recently tried one of these services "Furl" and I'm intrigued, but the jury is still out in terms of long-term adoption.

Here's why I like these services:

I often find myself reading a site and thinking- "I really want to come back to this, but I don't want to blog it, or add it to my bookmarks (which I never use anyway)." These services give you something to do with that link.

Often, they allow you to click a button (sometimes a "bookmarklet") and add the link to an online space for future reference. Quick and easy.

Furl allows you to categorize each link, rate it, and add comments and keywords for future reference. When I need to find that page again, I consult my Furl page.

The cool part, at least for me, is that this information also become public- and it can be subscribed-to via email. So, I subscribe to a couple of other peoples' Furl sites to keep up with sites they are referencing. Here's my Furl page.

In many ways, I see these services as an easy way to have link-blog. Whenever I see an interesting page that I don't want to blog- I Furl it.

I'm trying it out, but I'd say my chances of long term usage are 55-60%. If it does fly- I could see adding a link to my Furl page from my normal blog.

Also: The Social Software Weblog has more on these services. Go Peter!