What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Jeopardy and the Power of Engagement

OK, So I'll be back in 213.5 hours...

For those of you that may not be aware, the television game show Jeopardy changed it's policy recently. For as long as I can remember, a player could only win 5 times in a row. Once they won five times, they got the money and a trip back for the tournament of champions.

This policy changed recently. Now, a player can win, and keep on winning until they lose. This is pertinent today because the current player has won seven shows in a row and racked up a record $231,000.

And, AND, you know what? I've never wanted to watch Jeopardy more. I want to root for him and see this person go further. I want to get to know him and marvel at his wit. I feel a connection to this guy and I want to watch again and again. My respect for him grows with each win. (forgive me for sounding like such a Jeopardy nerd)

To me, this is all about engagement. With the new policy, the show is now allowing users to engage in an ongoing event each night instead of cutting off the relationship at five wins.

The more he wins, the more connected I am to the show. The more engaged I get, the more I come back. The more I come back, the better the ratings and advertising dollars. Engagement is good for Jeopardy.

And, likewise, engagement is good for this website- I have the same goal. I'm not comparing me to a Jeopardy winner, but I do want to engage readers/viewers in an ongoing event. I want you to come back and keep coming back. I want you to feel a personal connection and root for me. I want you to look forward to the next post. In this way, Jeopardy and weblogs aren't that much different- its all about engaging people in a flow.

Now, if I could only find a way to earn $231,000 in seven days by writing in this weblog.