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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Back in About 216 Hours

That's Saturday, the 18th, if you don't have a calculator.

We're leaving early tomorrow for a week-long vacation to the east coast. Part wedding shower, part quality family time, part friend reunion and a lot of relaxing on the beach at Emerald Isle, North Carolina.

I will be working in the form of doing a little research on design research. If you're interested, here are some books I'm taking with me:

While I'm at it, I have a question for anyone that wants to leave a comment while I'm gone. Here is my challenge- I need to be able make a convincing case for design research. Building usable products is the obvious answer, but what else is there? Why would a company do design research before creating a new tool or product? What does design research mean to you?

Anyone? Anyone? Buuuueller?