What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Four Things Every Website Headline Must Do

Four Things Every Web Site Headline Must Do

If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate ‘audiences' you need to satisfy.

1. Make the reader feel he or she is in the right place
2. Make the reader feel good and want to continue
3. Appeal to the search engines
4. Satisfy the needs of the company or organization

 

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