This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Why Simplicity Matters

One of my favorite presenters at WebVisions was BJ Fogg form the Stanford's Persuasive Technologies Lab. (blog) Will has a quick run down of his presentation.

One point that I loved and represents something that I’m currently thinking a lot about lately has to do with adding features to a product. BJ said something along the lines of…

“My belief is that each feature added to a product actually decreases its chance of future success.�?

I’ve not always felt this way, but lately points like this have become so real and make so much sense. The future belongs to simplicity.